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Porter and Swift (1987a, June 15). Creating a service culture. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/creating-a-service-culture
Swift and Stubbs (1986a, August 01). Market research in the financial field. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-research-in-the-financial-field
Swift and English (1983a, June 15). The development of a financial panel and its contribution to financial marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
Swift, J. F. (1982a, June 15). The personalisation of the institution in order to establish the images of the major British banks. ANA - ESOMAR. Retrieved September 27, 2024, from