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Ville, G. (1986a, June 15). Master and optimise the future of a brand. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/master-and-optimise-the-future-of-a-brand
Ville, G. (1986a, June 15). Master and optimise the future of a brand (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/master-and-optimise-the-future-of-a-brand-french-
Tisler and Alós (1986a, June 15). The predictive value of qualitative research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-predictive-value-of-qualitative-research
Laroche and Chabanet (1986a, June 15). From intuition to knowledge or implementing the intuition. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/from-intuition-to-knowledge-or-implementing-the-intuition