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Byrne-Quinn and Worcester (1969a, March 05). Reaching the industrial customer . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/reaching-the-industrial-customer-
Raynaud, Worcester and Lagioni (1969a, March 05). Psychoanalysis for firms lacking a true marketing outlook. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/psychoanalysis-for-firms-lacking-a-true-marketing-outlook