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Malthouse, Franks and Maslowska (2017a, November 13). Addressable TV advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/addressable-tv-advertising
Malthouse and Franks (2017a, January 15). Addressable TV Advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/addressable-tv-advertising-8954