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Hansen, Percy and Randrup (2004a, September 19). Emotional responses to brands and product categories. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/emotional-responses-to-brands-and-product-categories
Arnaa, Randrup, Beckmann and Hansen (1998a, October 20). Profiling media users. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/profiling-media-users