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Hupp, O. (2003a, September 14). A new generation of brand controlling . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-generation-of-brand-controlling-
Hickey and Le Couteur (2003a, September 14). Show me the money!. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/show-me-the-money-
Daiberl, Agres, Moult and Spaeth (2003a, September 14). Maximizing shareholder value by bridging the metrics of finance and marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
Smith, A. (2003a, June 18). Learning more about planning for marketing efficiency . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/learning-more-about-planning-for-marketing-efficiency-
Ephron and Pollak (2003a, June 18). The curse of the Leverhulmes . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-curse-of-the-leverhulmes-
Cusick and Abens (2003a, June 18). Evaluating the ROI of radio and billboards. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-the-roi-of-radio-and-billboards
Alioto and Stewart (2003a, May 04). From 'report card' to true consumer insight . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/from-report-card-to-true-consumer-insight-
Gugel and Idell (2002a, June 09). The ROI ratio. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-roi-ratio
Feld and Stone (2002a, February 03). Improving Honeywell's market research . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/improving-honeywell-s-market-research-