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Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market. ANA - ESOMAR. Retrieved September 27, 2024, from
Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market (German). ANA - ESOMAR. Retrieved September 27, 2024, from
Calantone and Gross (1977a, June 15). The impact of segment dynamics on retail bank advertising strategies. ANA - ESOMAR. Retrieved September 27, 2024, from
, C. (1977a, January 01). Qualitative research into National Westminster press advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-national-westminster-press-advertising
Stoessl and Wicks (1976a, June 15). Monitoring the effects of television advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/monitoring-the-effects-of-television-advertising
Flack, M. (1975a, August 01). Marketing financial services to the 'unbanked'. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-financial-services-to-the-unbanked-
Punt, T. (1975a, August 01). Personal saving and social trends in Great Britain 1973-1974. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/personal-saving-and-social-trends-in-great-britain-1973-1974
Buchner and Achelis (1975a, February 01). The possibilities of utilizing large samples in the financial field. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-possibilities-of-utilizing-large-samples-in-the-financial-field
Bransch, L. (1975a, February 01). Active information on investments (German). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/active-information-on-investments-german-