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Gibbe, L. (1999a, June 15). The sales drive of radio campaigns. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-sales-drive-of-radio-campaigns
Gibbe, L. (1990a, June 15). Do we need panel rotation?. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/do-we-need-panel-rotation-