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Research papers

A seat at the table

Management has concluded that brands represent the most important asset of a company. Independent from their branches, this is almost true for all brands. Brands demand high investment in marketing activities in order to secure and build value. The...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Rachel Katz, Jeffrey Ewald, Chris Keeling, Howard R. Moskowitz, Laurent Florès, Matthias Silcher
Company: Moskowitz Jacobs Inc.
September 14, 2003
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Citation

Katz et al. (2003a, September 14). A seat at the table . ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/a-seat-at-the-table-


Research papers

Crossing the knowledge and corporate boundaries to systematize invention and innovation

The process of corporate innovation is often left to outside consultants and internal/external teams specializing in the invention process. Market researchers are all too often neglected in this process, even though the newly emerging tools of...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Jeffrey Ewald, Jacqueline Beckley, Charles E. Cleveland, Teri Curran Mascuch, Howard R. Moskowitz, Laurent Florès
Company: Moskowitz Jacobs Inc.
September 22, 2002
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Citation

Ewald et al. (2002a, September 22). Crossing the knowledge and corporate boundaries to systematize invention and innovation. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/crossing-the-knowledge-and-corporate-boundaries-to-systematize-invention-and-innovation