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Byfield and Caller (1997a, June 15). Fitting international brands for consumers. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/fitting-international-brands-for-consumers
Meirelles Reis, A. (1997a, June 15). Laddering. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/laddering
Kitahara, T. (1997a, June 15). Interactive advertisement in Japan. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/interactive-advertisement-in-japan
Elias and Streber (1997a, June 15). Proposal for reach and frequency calculation in a continuos panel (Spanish). ANA - ESOMAR. Retrieved September 27, 2024, from
Elias and Streber (1997a, May 01). Proposal for reach and frequency calculation in a continuos panel. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/proposal-for-reach-and-frequency-calculation-in-a-continuos-panel
Hoekstra and Huizingh (1996a, November 01). The lifetime value concept . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-lifetime-value-concept-
Gummesson, E. (1996a, November 01). Relationship marketing . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/relationship-marketing-
Stern, P. (1996a, November 01). Long run loyalty . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/long-run-loyalty-
Ahn and Maitland (1996a, November 01). Forecasting without data a fool's dream? . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/forecasting-without-data-a-fool-s-dream-