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Hansen and Andersen (1993a, September 01). The creativity factor as an important variable in the understanding of campaign effect. ANA - ESOMAR. Retrieved September 27, 2024, from
Andersen, L. C. (1988a, June 15). Creativity and accountability in international advertising research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/creativity-and-accountability-in-international-advertising-research
Fields and Andersen (1986a, June 15). What you say is what you show, and what you show is what you say. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/what-you-say-is-what-you-show-and-what-you-show-is-what-you-say
Nielsen and Andersen (1983a, June 15). Comparability in the measurement of advertising persuasion. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/comparability-in-the-measurement-of-advertising-persuasion