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Carter, H. (2017a, December 29). The art and science of storytelling in market research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-art-and-science-of-storytelling-in-market-research
Sehmer, L. (2016a, June 15). Anatomy of a perfect survey. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/anatomy-of-a-perfect-survey