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Gautschi, M. (1974a, April 01). The IHA retail trade index. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-iha-retail-trade-index
Auld, C. C. (1973a, November 28). Life style and conventional research in Silvikrin concept . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/life-style-and-conventional-research-in-silvikrin-concept-
Mayeur, J. P. (1973a, September 01). Marketing research & innovation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-research-innovation
Drasinover, J. (1973a, June 15). Juridical and institutional marketing framework. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/juridical-and-institutional-marketing-framework
Stockley, J. (1972a, June 15). The increasing importance of circulation revenue. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-increasing-importance-of-circulation-revenue
Müller-Veeh, D. (1970a, September 01). Measurement of the competitive pressure of advertising campaigns(German). ANA - ESOMAR. Retrieved September 27, 2024, from
Müller-Veeh, D. (1970a, September 01). Measurement of the competitive pressure of advertising campaigns. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measurement-of-the-competitive-pressure-of-advertising-campaigns
Rodrigo, L. A. (1970a, June 15). Market research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-research-720