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Elganady, M. (1994a, January 01). Brand equity. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-equity-4227
Elganady, M. (1990a, September 01). Using advertising research in the 1990's, putting the horse in front of the cart. ANA - ESOMAR. Retrieved September 27, 2024, from
Williams and Elganady (1987a, June 15). Marketing and research in the Arab World. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-and-research-in-the-arab-world