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de Souza, M. (1997a, October 22). Desperately seeking 'cool' . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/desperately-seeking-cool-
de Souza, M. (1995a, December 01). Qualitative marketing research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-marketing-research
de Souza, Bhaduri and Sweeney (1993a, June 15). International qualitative research: A critical review of different approaches. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/international-qualitative-research-4124
de Souza, de la Menardiere and de Minvielle (1990a, June 15). Marketing techniques and the universe of childhood and adolescence. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-techniques-and-the-universe-of-childhood-and-adolescence
de Souza, M. (1984a, June 15). For a better understanding of individuals. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/for-a-better-understanding-of-individuals
Bertrand and de Souza (1982a, June 15). Experiment on a consumer computer communication system . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/experiment-on-a-consumer-computer-communication-system-
Bertrand and de Souza (1982a, June 15). Experiment on a consumer computer communication system (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/experiment-on-a-consumer-computer-communication-system-french-
de Souza, M. (1977a, June 15). Contribution of qualitative research techniques to the definition of product and communication strategies in the holiday field. ANA - ESOMAR. Retrieved September 27, 2024, from