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Steiner, Neffe and Girardi (1965a, June 15). Qualitative typology and its significance in market analysis. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-typology-and-its-significance-in-market-analysis
Krief, B. (1965a, June 15). Concentric action and global strategy in the capture of markets. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/concentric-action-and-global-strategy-in-the-capture-of-markets
Webster, L. (1965a, June 15). Comparability in multi-country surveys. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/comparability-in-multi-country-surveys
Ward, P. (1965a, June 15). Product planning and emerging market needs. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/product-planning-and-emerging-market-needs
Harding, D. (1965a, June 15). Trends in test marketing research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/trends-in-test-marketing-research
Parfitt, J. (1965a, June 15). The uses of consumer panels for media research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-uses-of-consumer-panels-for-media-research