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Mociulsky and Alarcón (2016a, April 13). Behind the curtain. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/behind-the-curtain
Spittler, J. Z. (1996a, November 11). Media planning processes. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/media-planning-processes
Hess, A. P. (1987a, October 26). Message power and marketing strategy simulations . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/message-power-and-marketing-strategy-simulations-
Tjellesen, D. (1987a, June 15). A comparison between internal and external market surveys. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-comparison-between-internal-and-external-market-surveys
Evrard, Y. (1980a, June 18). Consumer satisfaction as a social indicator. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/consumer-satisfaction-as-a-social-indicator
Le Maire and Douglas (1974a, September 01). Improving the quality and efficiency of life-style research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/improving-the-quality-and-efficiency-of-life-style-research