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Wang, Fine and Menictas (2009a, October 29). The sourcing challenge. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-sourcing-challenge
Taniguchi, Brosenne and Wang (2003a, June 17). Localizing TAM to meet industry's needs utilizing mixed methodology in the Chinese TV market. ANA - ESOMAR. Retrieved September 27, 2024, from