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Brennecke, S. (1997a, June 15). Effective radio advertising . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/effective-radio-advertising-
Wild, C. (1997a, June 15). Qualities of radio advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualities-of-radio-advertising
Wildner and Kindelmann (1997a, February 01). Tv advertising effectiveness . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/tv-advertising-effectiveness-
Grønholdt, L. (1996a, November 11). Advertising effect modelling. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-effect-modelling
Donius and von Gonten (1996a, November 11). Advertising exposure and advertising effects. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-exposure-and-advertising-effects
Munzinger, U. (1996a, November 11). Program types. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/program-types
Battais and Spitzer (1996a, November 11). The French single source experience . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-french-single-source-experience-
Blackston, M. (1995a, September 01). Can advertising pre-tests predict the longevity of advertising effects?. ANA - ESOMAR. Retrieved September 27, 2024, from
Ducoffe, R. H. (1995a, June 15). How consumers assess the value of advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-consumers-assess-the-value-of-advertising