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Tripathi and Moharikar (1996a, June 15). Golden mean. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/golden-mean
Dyson, Farr and Hollis (1996a, June 15). Understanding, measuring and using brand equity. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/understanding-measuring-and-using-brand-equity
Khoury and Jamhouri (1996a, March 01). The value of contacts in promoting brand equity . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-value-of-contacts-in-promoting-brand-equity-
Nicholas and Ghrayeb (1996a, March 01). Brand equity . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-equity-
Cregan and Badhe (1996a, March 01). A home grown brand . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-home-grown-brand-
Krikorian and de Masi (1996a, March 01). Brand fitness . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-fitness-
Cramphorn, M. F. (1994a, September 01). Building universal brand equity. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/building-universal-brand-equity
Flath and Charbonnier (1994a, June 15). Bank brand equity and its applications using Fond(s) De Marque® studies. ANA - ESOMAR. Retrieved September 27, 2024, from
Kapferer, J. (1994a, June 15). Stealing brand equity' measuring perceptual confusion between national brands and copycat own-label products. ANA - ESOMAR. Retrieved September 27, 2024, from