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Svennevig, Brown, Houltham, Towler and Firmstone (1998a, October 20). Researching the process of change. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/researching-the-process-of-change
Lipetz, Markwald and GarcÃa-González (1998a, September 01). Improving quality in multi-country projects by capturing its heterogeneity . ANA - ESOMAR. Retrieved September 27, 2024, from
Voog and Parnoja (1998a, June 15). Why are some local brands more successful than any other brand?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/why-are-some-local-brands-more-successful-than-any-other-brand-
Becker, C. (1998a, June 15). Local brands, global brands. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/local-brands-global-brands
Smurthwaite and Wallard (1998a, June 15). The growth of market research in Asia and effects of globalization. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-growth-of-market-research-in-asia-and-effects-of-globalization
Sharma and Wable (1997a, November 01). The perfect fit- Model, script, and the cultural ethos. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-perfect-fit--model-script-and-the-cultural-ethos
de Mooij, M. (1997a, September 01). Mapping cultural values for global marketing and advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/mapping-cultural-values-for-global-marketing-and-advertising
Quilty, M. (1997a, June 15). Meeting the global needs of advertisers and responding to a changing media landscape. ANA - ESOMAR. Retrieved September 27, 2024, from
Wolfe, O. H. (1997a, June 15). Business and ubiquity. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/business-and-ubiquity