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de Jaham, M. (1978a, June 01). Corporate advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/corporate-advertising
Kvaerk, A. (1978a, June 01). The market map. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-market-map
Joyce, T. (1978a, June 01). Effective media selection. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/effective-media-selection
Stewart, M. (1978a, June 01). Determining advertising budgets using econometrics. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/determining-advertising-budgets-using-econometrics
Buck and Frankel (1970a, June 15). Measuring the effects of promotion on sales in theory and practice. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measuring-the-effects-of-promotion-on-sales-in-theory-and-practice
Lindh, B. (1970a, June 15). Findus fish in a tray. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/findus-fish-in-a-tray
Speetzen and Wenzel (1970a, June 15). Criteria of decision on media-mix. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/criteria-of-decision-on-media-mix