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Lebeuf, N. (1966a, September 01). An experiment of copy-testing for posters (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/an-experiment-of-copy-testing-for-posters-french-
Rusby, P. A. (1966a, June 01). A reassessment of the role of the pre-test in advertising research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-reassessment-of-the-role-of-the-pre-test-in-advertising-research
Rohde, O. W. (1965a, June 15). The Delta Copy Test . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-delta-copy-test-
Jetter, U. (1965a, June 15). The Delta Copy Test I. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-delta-copy-test-i
Alpers, H. (1964a, September 07). Experiments in comparative content of copy-test. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/experiments-in-comparative-content-of-copy-test