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Squirrell, N. J. (1964a, June 15). Market research and management decisions. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-research-and-management-decisions
Squirrell, N. J. (1960a, June 15). Methods of brand image research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/methods-of-brand-image-research
Squirrell, N. J. (1960a, June 15). Methods of brand image research (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/methods-of-brand-image-research-french-