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Muthukumaran, N. S. (1999a, September 01). How to make innovations work in developing economies. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-to-make-innovations-work-in-developing-economies
Tobyn and Patierno (1999a, June 15). New multimedia-based methods of marketing research for the publishing industry. ANA - ESOMAR. Retrieved September 27, 2024, from
Johnson and Felice (1998a, September 01). From identifying need states to testing in virtual reality . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/from-identifying-need-states-to-testing-in-virtual-reality-
Glaros, E. (1997a, November 01). A constructive approach to advertising testing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-constructive-approach-to-advertising-testing
Wyndham and Goosey (1997a, September 01). It is time we started using statistics!. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/it-is-time-we-started-using-statistics-
Arreaza, Baskin, Bergna and Riebman (1997a, June 15). The implementation of L-O-V in Venezuela. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-implementation-of-l-o-v-in-venezuela
Elias and Streber (1997a, June 15). Proposal for reach and frequency calculation in a continuos panel (Spanish). ANA - ESOMAR. Retrieved September 27, 2024, from
Elias and Streber (1997a, May 01). Proposal for reach and frequency calculation in a continuos panel. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/proposal-for-reach-and-frequency-calculation-in-a-continuos-panel
Sandler, M. H. (1996a, December 01). Marketing mix. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-mix