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Zaklama and Saada (2002a, September 22). From rags to riches . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/from-rags-to-riches-
Allford, Ward and Evans (2002a, September 22). A step forward in understanding shoppers using segmentation techniques. ANA - ESOMAR. Retrieved September 27, 2024, from
Mariano and Castillo (2002a, September 22). Popular classes . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/popular-classes-
Taylor and Binns (2002a, February 17). The public health impact of direct-to-consumer advertising in the United States . ANA - ESOMAR. Retrieved September 27, 2024, from
Helbo and Thrane (2002a, February 03). Strategy, development, and effects of www.heightmatters.com . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/strategy-development-and-effects-of-www-heightmatters-com-