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Graham, A. (1968a, June 15). Is opinion leader and opinion follower identical person?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/is-opinion-leader-and-opinion-follower-identical-person-
Agostini and Steinberg (1966a, September 01). Predicting media schedule effectiveness by the "media planex" method. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/predicting-media-schedule-effectiveness-by-the-media-planex-method
Agostini and Steinberg (1966a, September 01). Predicting media schedule effectiveness by the "media planex" method (French). ANA - ESOMAR. Retrieved September 27, 2024, from
Ludwig, R. (1959a, June 15). Measuring the impact of communication. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measuring-the-impact-of-communication