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Feldwick, P. (1994a, June 15). Reports of the death of brands have been greatly exaggerated. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/reports-of-the-death-of-brands-have-been-greatly-exaggerated
Topping, N. (1994a, June 15). Measuring up to your own standards. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measuring-up-to-your-own-standards
Watters and Wright (1994a, June 15). Why has branding failed in the U.K. insurance industry?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/why-has-branding-failed-in-the-u-k-insurance-industry-
Munzinger, U. (1994a, June 15). Brand management and brand measurement. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-management-and-brand-measurement
Gopalakrishnan, R. (1994a, January 01). Experience of bringing multinational companies on shore. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/experience-of-bringing-multinational-companies-on-shore
Papadopoulos and Sphiktos (1993a, June 15). Retail audit panels, international brands and advertsing expenditure in Hungary. ANA - ESOMAR. Retrieved September 27, 2024, from
van Mesdag, M. (1992a, June 15). Brands. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brands
Pioche, A. (1992a, June 15). A new kind of consumer panel. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-kind-of-consumer-panel
Taylor, J. A. (1992a, June 15). Brand equity. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-equity-3835