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Hupp and Högl (2005a, September 21). Managing corporate brands successfully. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/managing-corporate-brands-successfully-6747
Sattler and Högl (2002a, September 22). Evaluation of the financial value of brands. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluation-of-the-financial-value-of-brands
Högl and Hennig (1998a, June 15). A new star is born. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-star-is-born
Högl, S. (1988a, September 01). The effects of simulated price change on consumers in a retail environment (German). ANA - ESOMAR. Retrieved September 27, 2024, from
Högl, S. (1988a, September 01). The effects of simulated price change on consumers in a retail environment. ANA - ESOMAR. Retrieved September 27, 2024, from