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Mulholland, H. (1985a, June 15). Researching the subconscious effects of advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/researching-the-subconscious-effects-of-advertising
Agostini, J. M. (1985a, June 15). Continuous advertising check. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/continuous-advertising-check
Hayes, P. J. (1985a, February 27). Competitive advertising effectiveness . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/competitive-advertising-effectiveness-
Barbero and Messina (1984a, June 15). Hynopsis-derived techniques in market research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/hynopsis-derived-techniques-in-market-research
Lin and Standen (1984a, June 15). Measuring awareness, do we measure advertising effects?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measuring-awareness-do-we-measure-advertising-effects-
Speetzen, R. (1984a, June 15). Plus print. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/plus-print-2542
Potter, B. J. (1984a, June 15). Media planning in New Zealand. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/media-planning-in-new-zealand
Olson, D. W. (1984a, June 15). Validation of copy: Testing measures based on in-market performance. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/validation-of-copy-testing-measures-based-on-in-market-performance
Cowan and Barr (1983a, June 15). Guiding creative people. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/guiding-creative-people