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Berent, P. H. (1967a, August 01). Company image research as a basis for umbrella advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/company-image-research-as-a-basis-for-umbrella-advertising
Arnott and Bos (1967a, August 01). Image studies in industrial marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/image-studies-in-industrial-marketing
Bevis, J. C. (1967a, August 01). How corporate image research is used. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-corporate-image-research-is-used