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Baker and Mouncey (2002a, September 22). New consumer marketing . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/new-consumer-marketing-
Cooper and Baker (2002a, March 17). Market research . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-research--5850
Baker and Mitchell (2000a, November 01). Integrated marketing communications. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/integrated-marketing-communications
Baker, S. (1996a, December 01). Consumer cognitions. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/consumer-cognitions