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Cole, S. (2006a, February 08). The case for holistic touch-point management. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-case-for-holistic-touch-point-management
Skinner and Fauconnier (2006a, February 08). Marketing beyond the monkey. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-beyond-the-monkey
Moore and Allsop (2004a, September 19). The ROI imperative. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-roi-imperative
Milligan Jr. and Hashim (2003a, September 14). Synchronise/destablise . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/synchronise-destablise-
Katz et al. (2003a, September 14). A seat at the table . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-seat-at-the-table-
Braun and Scope (2003a, September 14). Does it pay to invest in customer satisfaction? . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/does-it-pay-to-invest-in-customer-satisfaction-
Jonsson, Paltschik and Roy (2003a, September 14). Managing intangible assets to create tangible value in organizations. ANA - ESOMAR. Retrieved September 27, 2024, from
Hupp, O. (2003a, September 14). A new generation of brand controlling . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-generation-of-brand-controlling-
Evans, Vavra, Perkins-Munn, Keiningham and Theodore (2003a, September 14). Driving share-of-wallet through customer satisfaction and brand preference. ANA - ESOMAR. Retrieved September 27, 2024, from