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Byfield and Breese (1994a, June 15). Should advertising spend be maintained at all costs?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/should-advertising-spend-be-maintained-at-all-costs-
Smith, A. (1993a, June 15). Promoting media advertising against promotion spending. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/promoting-media-advertising-against-promotion-spending
Quester, P. G. (1991a, June 15). The effect of past purchase behaviour on consumers' coupon redemption probabilities. ANA - ESOMAR. Retrieved September 27, 2024, from
Minoia and Calvi (1991a, June 15). The meaning of sales promotion to the public. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-meaning-of-sales-promotion-to-the-public
van Westendorp, P. H. (1991a, June 15). An enquiry into the marketing value of permanent coupon saving promotions. ANA - ESOMAR. Retrieved September 27, 2024, from
Gröndal, T. (1989a, September 01). Causes of advertising expenditure variations in Sweden 1975-1987. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/causes-of-advertising-expenditure-variations-in-sweden-1975-1987
Godfrey, S. (1987a, November 25). A new look at a popular women's weekly. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-new-look-at-a-popular-women-s-weekly
Day and Heeler (1987a, October 26). Promotional pricing effects. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/promotional-pricing-effects
Simmons, M. (1986a, August 01). Research on âbelow the lineâ expenditure. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-on-below-the-line-expenditure