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Naert and Leeflang (1978a, September 01). Implementation of marketing models. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/implementation-of-marketing-models
Leeflang, P. S. (1977a, June 15). Organising market data for decision making through the development of mathematical marketing models. ANA - ESOMAR. Retrieved September 27, 2024, from
Leeflang, P. S. (1975a, August 01). The allocation of shelf space over article groups. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-allocation-of-shelf-space-over-article-groups