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Gupta and Desai (2006a, February 08). Lasting liaisons. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/lasting-liaisons
Byfield, S. (2005a, November 15). Society, brands and the media. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/society-brands-and-the-media
Maccario and Nicoli (2005a, November 15). Global brands and youth activism. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/global-brands-and-youth-activism
Lagos and Carramenha (2005a, October 23). Is the product becoming the key player again?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/is-the-product-becoming-the-key-player-again-
de Nooij and Koornstra (2005a, September 21). Monitoring brand health. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/monitoring-brand-health
Page, G. (2005a, September 21). The emotional drivers of advertising success. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-emotional-drivers-of-advertising-success
Berry and Wragg (2005a, September 21). Harnessing the grapevine. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/harnessing-the-grapevine
Hupp and Högl (2005a, September 21). Managing corporate brands successfully. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/managing-corporate-brands-successfully-6747
Marshall, D. (2005a, June 21). How effective is product placement at improving brand image and preference?. ANA - ESOMAR. Retrieved September 27, 2024, from