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Dietl and Rejman (2004a, October 10). Conjoint measurement and real options. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/conjoint-measurement-and-real-options
Leeflang, P. S. (2004a, October 10). Marketing science and market research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-science-and-market-research
Evans and Bartlett (2004a, September 19). Hunting B2B technology innovations. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/hunting-b2b-technology-innovations
Huisman, D. (2004a, September 19). In retrospect... Lessons learned. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/in-retrospect-lessons-learned
Smith, D. (2004a, September 19). Consolidating the role of market research in business decision by extending our skill set into business consultancy. ANA - ESOMAR. Retrieved September 27, 2024, from
Rietberg and Bird (2004a, September 19). Product relevance as basis for market defragmentation and strategic decision-making. ANA - ESOMAR. Retrieved September 27, 2024, from
Schultz, Haigh and Schultz (2004a, September 19). A roadmap for developing an integrated, audience-focused, market research-driven organisation. ANA - ESOMAR. Retrieved September 27, 2024, from
Dimopoulos, McCall and Rabson (2004a, September 19). Getting research noticed at the corporate top table. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/getting-research-noticed-at-the-corporate-top-table
Runham and Noyce (2004a, September 19). Blind vision (2004 remix). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/blind-vision-2004-remix-