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de Chernatony and Took (1994a, June 15). Team based brand building. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/team-based-brand-building
Dover, Croft and Kopp (1994a, June 15). Developing a global brand. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/developing-a-global-brand
Punj and Brookes (1994a, June 15). The role of prior decision constraints. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-role-of-prior-decision-constraints
Nathan and Garg (1994a, June 15). Panel research contributions to product portfolio management: A case study. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/panel-research-contributions-to-product-portfolio-management
Wilson and Garofalo (1994a, June 01). Prioritising strategies for an established brand. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/prioritising-strategies-for-an-established-brand
Ball, B. (1994a, June 01). Pharmaceutical industry in crisis?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/pharmaceutical-industry-in-crisis-
Haering, H. (1994a, May 01). Sometime. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/sometime
Pounds and Stipp (1994a, May 01). New research on the out-of-home audience in the United States and Europe. ANA - ESOMAR. Retrieved September 27, 2024, from
Flischel, K. (1994a, May 01). Strategies for optimal use of research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/strategies-for-optimal-use-of-research