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Eagle and Kitchen (2004a, June 16). IMC evolution. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/imc-evolution
Kitchen, P. (1997a, June 15). For now we see through a glass darkly. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/for-now-we-see-through-a-glass-darkly
Kitchen and Moss (1995a, June 15). Marketing and public relations. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/marketing-and-public-relations