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Rimmer and Wilbur (2008a, October 24). Digital moms. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/digital-moms
Hamburger and Lawry (2008a, September 26). Storytelling with international millionaires. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/storytelling-with-international-millionaires
Derval and Menti (2008a, June 16). The virtual sofa. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-virtual-sofa
Jourdan and Wise (2008a, June 15). Media reach. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/media-reach
Wood, Kennedy, McDonald, Driesener and Goodhardt (2008a, June 01). How does advertising affect loyalty?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-does-advertising-affect-loyalty-
Manatt and Pappachen (2008a, June 01). The mobile brand experience. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-mobile-brand-experience
Blades and Johnston (2008a, June 01). The glue. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-glue
Le Roy and Vivier (2008a, June 01). Game, set, match!. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/game-set-match-
Beal, Riebe and Driesener (2008a, June 01). The effect of recency of ad exposure on purchasing across categories and media. ANA - ESOMAR. Retrieved September 27, 2024, from