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Zack and Kaplan (2005a, June 21). Viewer response to branded integration. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/viewer-response-to-branded-integration
Mariano, F. (2005a, June 21). What does the consumer think?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/what-does-the-consumer-think-
Street, Husak, Dilworth and Lai (2005a, June 21). Putting products in the program. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/putting-products-in-the-program
Purdye and Pellegrini (2005a, June 21). Station to station. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/station-to-station
Koshechkina and North (2005a, June 21). Radio lunch for busy Muscovites. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/radio-lunch-for-busy-muscovites
Petit and Zazza (2005a, June 21). A theoretical and empirical study of product placement quality. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-theoretical-and-empirical-study-of-product-placement-quality