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Bevis, J. C. (1967a, August 01). How corporate image research is used. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-corporate-image-research-is-used
Jones and Jones (1967a, August 01). The contribution of the pragmatist in the changing media research world. ANA - ESOMAR. Retrieved September 27, 2024, from
Irvine and Walpole (1967a, June 15). Measuring the promotional effectiveness of national tourist organisations. ANA - ESOMAR. Retrieved September 27, 2024, from
Haldane, I. R. (1966a, September 01). The selection of market research executives. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-selection-of-market-research-executives
Day, R. L. (1966a, September 01). The meaning of "comparability" in multi-country research and how to achieve it. ANA - ESOMAR. Retrieved September 27, 2024, from
Yankelovich, D. (1966a, June 01). Planning advertising strategy . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/planning-advertising-strategy-
Miller, R. E. (1966a, June 01). The gold cup. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-gold-cup
Aucamp, J. (1966a, June 01). Co-operation between creative and market research groups in developing campaigns . ANA - ESOMAR. Retrieved September 27, 2024, from
Webster, L. (1966a, June 01). A long look at advertising research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-long-look-at-advertising-research