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Hoekstra and Huizingh (1996a, November 01). The lifetime value concept . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-lifetime-value-concept-
Horne, Naude and Worthington (1996a, November 01). Affinity credit card . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/affinity-credit-card-
Robinson, C. (1996a, November 01). What turns them on and what turns them off . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/what-turns-them-on-and-what-turns-them-off-
Stokmans and Loosschilder (1996a, September 01). The interactive concept test . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-interactive-concept-test-
Moskowitz, H. R. (1996a, September 01). Segmenting consumers world-wide . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/segmenting-consumers-world-wide--4832
Guglielmini and Ventura (1995a, December 01). Factoring innovation together. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/factoring-innovation-together
Ducoffe, R. H. (1995a, June 15). How consumers assess the value of advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-consumers-assess-the-value-of-advertising
Loosschilder, G. (1995a, June 15). Concept testing of product design proposals. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/concept-testing-of-product-design-proposals
Ehrenberg and Stern (1995a, June 01). Evaluating and forecasting prescribing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-and-forecasting-prescribing