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, C. (1979a, January 01). Qualitative research on Smarties advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-smarties-advertising
, C. (1978a, August 01). Qualitative research into Lucozade advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-lucozade-advertising
Twyman, T. (1978a, June 14). Are long-term effects possible or measurable?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/are-long-term-effects-possible-or-measurable--1717
Channon, C. (1978a, June 14). Adding value to a British bank. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/adding-value-to-a-british-bank
Calantone and Gross (1977a, June 15). The impact of segment dynamics on retail bank advertising strategies. ANA - ESOMAR. Retrieved September 27, 2024, from
, C. (1977a, June 01). Qualitative research into Project Omega. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-project-omega
, C. (1977a, June 01). Strategy development for British Caledonian Airways 1977/78 advertising campaign. ANA - ESOMAR. Retrieved September 27, 2024, from
, C. (1977a, May 01). Qualitative research into Lucozade advertising developments. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-lucozade-advertising-developments-11213
, C. (1977a, April 01). Good News press advertising . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/good-news-press-advertising-