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Goldberg and Toner (2004a, September 19). Embedding market intelligence into key business processes. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/embedding-market-intelligence-into-key-business-processes
Helbo and Thrane (2002a, February 03). Strategy, development, and effects of www.heightmatters.com . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/strategy-development-and-effects-of-www-heightmatters-com-