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Leibiger, R. (1992a, June 15). Marketing product quality with country labels- The key to success or a risky adventure. ANA - ESOMAR. Retrieved September 27, 2024, from
Papadopoulos, Heslop, Graby and Avlonitis (1986a, June 15). A cross-national view of consumer predispositions toward products from foreign countries . ANA - ESOMAR. Retrieved September 27, 2024, from