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Okazaki, Corcoran and Sato (2005a, March 13). Identifying the drivers of use intention for brands. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/identifying-the-drivers-of-use-intention-for-brands
Okazaki, Corcoran and Tripathi (2004a, March 28). The Kabuki dilemma. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-kabuki-dilemma