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van Mesdag, M. (1992a, June 15). Brands. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brands
Boulding, J. (1992a, June 15). Looking over your shoulder. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/looking-over-your-shoulder
Hage, D. (1992a, June 15). Opel case study of integrated marketing communication. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/opel-case-study-of-integrated-marketing-communication
Kasari and Nurmi (1992a, June 15). Tv audience segments based on viewing behaviour. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/tv-audience-segments-based-on-viewing-behaviour
Robertson, P. (1991a, June 15). New product development and trade research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/new-product-development-and-trade-research
Burrows, N. J. (1991a, June 15). A market model used to develop the positioning platform for a new antihypertensive. ANA - ESOMAR. Retrieved September 27, 2024, from
Restall, C. (1990a, September 01). What are a brand's values to the consumer and do they cross frontiers?. ANA - ESOMAR. Retrieved September 27, 2024, from
Richard, K. D. (1990a, June 15). Consequences of the fall of the Purity Law (Reinheitsgebot) for the German beer market. ANA - ESOMAR. Retrieved September 27, 2024, from
Lo Bascio, P. (1990a, June 15). Strategic positioning for a European airline in the 1990s. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/strategic-positioning-for-a-european-airline-in-the-1990s