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Broadbent, S. (1982a, June 15). Models of the effects of advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/models-of-the-effects-of-advertising
Rice, J. (1982a, June 15). Analysis of the effect on grocery sales of different promotional strategies. ANA - ESOMAR. Retrieved September 27, 2024, from
Till, W. (1982a, June 15). Saving energy with lighting systems. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/saving-energy-with-lighting-systems
Lindh, B. (1982a, June 15). Proposal for a panel study to measure short-term effects of advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
Schneider, J. (1981a, June 15). Using orthodox marketing research to guide communications strategies toward key public figures. ANA - ESOMAR. Retrieved September 27, 2024, from
Church and Gillingham (1981a, June 15). Developing a corporate image for a university. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/developing-a-corporate-image-for-a-university
Twyman, T. (1980a, June 15). Are long-term effects possible or measurable? . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/are-long-term-effects-possible-or-measurable-
Paoli, J. (1980a, June 15). Advertising, promotion and medical detailing . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-promotion-and-medical-detailing-
Ogilvie and Wilde (1980a, June 15). Determination of the effect of advertising by means of the scaling techniques in general and the semantic differential in particular . ANA - ESOMAR. Retrieved September 27, 2024, from