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MacFarlane and Whitehead (2018a, September 23). The future of market and social research is qualitative. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-future-of-market-and-social-research-is-qualitative
Whitehead, S. (2017a, October 26). Using qualitative research to develop and understand the impact of media content in difficult contexts. ANA - ESOMAR. Retrieved September 27, 2024, from